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Archive for author: bluespectra

digital trends 2023
News & Events

Digital Trends in 2023: How You Can Position Your Business.

As we move forward in 2023, businesses are facing new challenges and opportunities in the digital landscape. It’s ...

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Benefits of Custom Software Development Solutions

Many businesses need specific software solutions to successfully deliver services to their customers. Custom software de...

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Social Media Management: How should you listen on social media?

In this post, we will be looking at social listening, how to listen and what tools to use for social listening. Be re...

digital marketing
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Benefits of Digital Marketing for Small Businesses

Digital Marketing has totally transformed the way businesses operate. It has reached the core of every business’s market...

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SoW for Software Development: Statement of Work Purpose, Structure, Templates

A statement of work in software development is a business document that covers every nuance of the agreement between the...

search engine optimization
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Search Engine Optimization – The Introduction

Most businesses understand the importance of SEO or search engine optimization. This is the practice of optimizing your ...

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7 Mobile analytics metrics you should be paying more attention to in 2022

While understanding all of the data surrounding your mobile site or app will help your business optimize and grow, there...

launch strategy
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Essential Tips for a Successful Launch Strategy

Whether you are a new business owner or a pro in the industry, launching a new website,  product or service could determ...

social media management
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Fundamentals of Social Media Management

As a person in charge of social media, you live a hectic life. Between building effective strategies and overseeing mult...